Package Your Genius Personal Branding Podcast
Business:Careers
There is a simple mistake I see often with my personal branding clients, and those who are setting out to package their genius. I've even made this mistake myself.
When it's time to finally get paid from our genius, we often start with the question "what can I sell?" instead of thinking in terms of what our potential customers need from us.
While so many people start the brainstorming process here, there's a far more customer-centric way to begin brainstorming products and services that will sell easily.
This simple shift is an easy fix, let me know if you're asking this question when you begin to brainstorm your next program.
PYG 124: When finishing matters more than winning
PYG 123: When you have to drop the ball...
PYG 122: Reframe your default
PYG 121: Op Ed Writing to Spread Your Ideas
PYG 120: Someone needs to hear it from YOU
PYG 119: Change your personal culture
PYG 118: Your martyrdom is no excuse
PYG 117: How you show up when you want to WIN
PYG 116: Callings call
PYG 115: Don't waste your raw materials
PYG 114: Alternate Routes
PYG 113: What is it your season to do?
PYG 112: Your genius deserves a break
PYG 111: What's keeping you from making a change?
PYG 110: Is your lane already saturated?
PYG 109: Feel behind on your goals? You can turn this year around
PYG 108: You have to sell it
PYG 107: Make your visibility a PRIORITY
PYG 106: How to find and define your BIG ideas
PYG 105: What you can learn from what comes easy to you
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