Too many times a new CMO or CRO takes a position in a company and immediately wants to make changes without really observing to see what has been working, experience the company culture and getting to know the team. Jeanne Hopkins has been a CMO or CRO for many notable companies, including HubSpot, Ipswitch, Continuum, and currently OneScreen.ai. She knows the people are the greatest asset a company. In this episode Jeanne talks with Susan about her playbook and how important it is for it to align with that of any company she works for. Sometimes adjustments need to be made. Sometimes the company she is joining doesn't have a playbook so they start a fresh one based on Jeanne's. It's a huge value she brings - the ability to observe and pull from the wide range of experiences and successes she's had in B2B tech. Join us for this episode of Rooted in Revenue, "The Importance of a Playbook and Just Sitting for 30 Days."
Fostering Psychological Safety: A Key to Company Success
Skills Needed to Drive Performance Through Effective Coaching
Preventing Management Failure: Immersive Simulations Offer Solutions
Mastering Competitive Analysis for Sales Success
Achieving Competitive Advantage Through a Comprehensive Competitor Analysis
Grieving and the Workplace: How HR is Addressing Employee Needs
Breaking Down Financial Metric Silos: Ensuring Consistent Understanding Across the Company
Transform Employee Performance with Strategic Insight
Follow Up On the Leads, We’ll Do the Rest
Making Use of What Marketers Are Doing Right
How Are You Marketing To Your Employees?
You Wrote a Book, Is It Time to Relaunch It?
Reducing the Perception of Risks with Prospects
Are you good at generating sales opportunities?
Outcome-Based Budgets vs. Line Item Belt Tightening
You will make more money, work fewer hours, and have less stress - Todd Duncan promises you this.
Transactional vs. Lifetime Customers - which do you cultivate?
Kindness in Your Culture for Reputation, Recruitment, and Retention
The Role of the Conductor in B2B Leadership
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