Too many times a new CMO or CRO takes a position in a company and immediately wants to make changes without really observing to see what has been working, experience the company culture and getting to know the team. Jeanne Hopkins has been a CMO or CRO for many notable companies, including HubSpot, Ipswitch, Continuum, and currently OneScreen.ai. She knows the people are the greatest asset a company. In this episode Jeanne talks with Susan about her playbook and how important it is for it to align with that of any company she works for. Sometimes adjustments need to be made. Sometimes the company she is joining doesn't have a playbook so they start a fresh one based on Jeanne's. It's a huge value she brings - the ability to observe and pull from the wide range of experiences and successes she's had in B2B tech. Join us for this episode of Rooted in Revenue, "The Importance of a Playbook and Just Sitting for 30 Days."
Selling to Healthcare & Hospitals - you need to be able to understand all the terms.
Sales Engagement to Enable the Buyer = Buyer Enablement
What is The Modern Seller and Why You Need to Become One.
The Seller's Challenge - Gatekeepers, concerns vs. objections.
The Seller's Challenge
You asked for their email, now what?
B2C: Simple ways to build credibility - maps, reviews and top 10 lists.
Let your past podcast episodes do the heavy lifting.
Is Your Exhibit Booth Boring - answer - YES IT IS.
6 Easy Event Attendee Tips to Maximize the Value
Testimonials - the glow of the moment: make the most of it.
Event Marketing Budgets & Digital Marketing
John Golden, CSO Pipeliner CRM Revenue Tip: Treat Prospects Like Clients.
Event Communication - Put your ego aside
5 Simple ideas to generate leads before the conference
Event Marketing Budgets & Digital Marketing
Why you need an online pressroom.
Additional Ways to Generate Event Revenue
Use easy URLs to track your marketing efforts for events, books, products, campaigns.
Your voicemail message - your first hello, or your last.
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