Too many times a new CMO or CRO takes a position in a company and immediately wants to make changes without really observing to see what has been working, experience the company culture and getting to know the team. Jeanne Hopkins has been a CMO or CRO for many notable companies, including HubSpot, Ipswitch, Continuum, and currently OneScreen.ai. She knows the people are the greatest asset a company. In this episode Jeanne talks with Susan about her playbook and how important it is for it to align with that of any company she works for. Sometimes adjustments need to be made. Sometimes the company she is joining doesn't have a playbook so they start a fresh one based on Jeanne's. It's a huge value she brings - the ability to observe and pull from the wide range of experiences and successes she's had in B2B tech. Join us for this episode of Rooted in Revenue, "The Importance of a Playbook and Just Sitting for 30 Days."
The Two-Way Interview with Mark Donnigan
Correcting the Disconnect in Your Customer Service
Vetting Your Network Security Vendor and Locking It Down.
Time for Security Review to Continue #WFH or Hybrid
What you need to know before going after an International or Global Market
What if the old audience is still enjoyable, but not as profitable?
No lead should be ignored, but not all leads should be sold to.
Keeping Your Event Attendees Engaged and Wanting More
Tucking Away Emotion to Build Your Invincible Brand
Crisis Readiness Equals Freedom - 3 Steps
Generate Revenue From All of Your Passions
Get out of your way and create a successful business.
Corinne McCormack - How to launch a multi-million dollar business.
Typos on your site can cost you money - tips to fix it.
Online Reviews - why you need them, where to find them and how to respond.
Which comes first - the why or the how in the first presentation?
When your voice drives the sale away before it started.
When to outsource sales training to jump start growth.
Decision Makers Have Disabilities.
5 Tips to Whale Hunting for Global Accounts
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