For Sale by Owner listings offer a way for real estate agents to gain quality leads. FSBOs are excellent leads for real estate professionals because they’ve shown they want to sell. Many of these homeowners do not have success selling the home on their own and decide to list with a real estate professional.
In this episode, meet a panel of top-producing agents: Apple Corial, Simon Guy, and Austin Hartman. Brian's panel discusses the methods and scripts they use to win over FSBO clients.
Before you can land a For Sale by Owners, you’ve got to find them and their contact information. The panelists share their go-to source for FSBO, plus brainstorm some alternative places. All participants agree the purpose of the first phone contact is not to sell the value of a real estate agent, but to gain the listing appointment.
To win over an FSBO, you’ll need to build a relationship. Having a ready-to-go script for the listing appointment can help real estate agents convert FSBOs from prospect to client.
Our panelists role-play the FSBO scripts they use to convince homeowners to list with them. The panelists pretend to be a range of callers, from the frustrated homeowner who’s been swamped with agent calls to someone more open to the idea of listing with an agent.
The panelists demonstrate different tactics in the FSBO scripts all with the end goal of landing the listing appointment. Listen and learn:
Watch the video here: https://www.youtube.com/watch?v=Hz2zk5zUQCk&t=13s
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
Website: https://www.therealestatetrainer.com/
Facebook: https://www.facebook.com/TheRETrainer/
Twitter: https://twitter.com/bicenhower
YouTube: https://www.youtube.com/user/brianicenhower/
Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
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Episode 162 - How to Get 5-star Reviews to Build Your Real Estate Business
Episode 161 - How to Convert Real Estate Leads Into Sales
Episode 160 - Free Real Estate Training Calendar Template
Episode 159 - Realtor Open House Ideas – Open Houses By Appointment Only
Episode 158 - Real Estate Team Coaching – How San Francisco’s #1 Team Focuses on Their Spheres of Influence
Episode 157 - Lead Generation Conversion Rate
Episode 156 - Real Estate Scripts for Sellers That Want to Wait to List Their Home
Episode 155 - Real Estate Team Leadership Training
Episode 154 - Lead Buyers Agent Job Description
Episode 153 - Download this Free Virtual Listing Presentation Template for Realtors and Up Your Game
Episode 152 - How Realtors Can Get a Contingent Offer to Purchase a Home Accepted for Their Clients
Episode 151 - Realtor Scripts to Get Listings from Current & Past Clients
Episode 150 - How to Negotiate a Real Estate Purchase Offer in a Competitive Market
Episode 149 - Keywords for Real Estate Agents
Episode 148 - How to Build an Online Ecosystem for Real Estate Agents
Episode 147 - Real Estate Administrative Assistant Training
Episode 146 - Instagram Story Ideas for Real Estate Agents
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