For Sale by Owner listings offer a way for real estate agents to gain quality leads. FSBOs are excellent leads for real estate professionals because they’ve shown they want to sell. Many of these homeowners do not have success selling the home on their own and decide to list with a real estate professional.
In this episode, meet a panel of top-producing agents: Apple Corial, Simon Guy, and Austin Hartman. Brian's panel discusses the methods and scripts they use to win over FSBO clients.
Before you can land a For Sale by Owners, you’ve got to find them and their contact information. The panelists share their go-to source for FSBO, plus brainstorm some alternative places. All participants agree the purpose of the first phone contact is not to sell the value of a real estate agent, but to gain the listing appointment.
To win over an FSBO, you’ll need to build a relationship. Having a ready-to-go script for the listing appointment can help real estate agents convert FSBOs from prospect to client.
Our panelists role-play the FSBO scripts they use to convince homeowners to list with them. The panelists pretend to be a range of callers, from the frustrated homeowner who’s been swamped with agent calls to someone more open to the idea of listing with an agent.
The panelists demonstrate different tactics in the FSBO scripts all with the end goal of landing the listing appointment. Listen and learn:
Watch the video here: https://www.youtube.com/watch?v=Hz2zk5zUQCk&t=13s
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
Website: https://www.therealestatetrainer.com/
Facebook: https://www.facebook.com/TheRETrainer/
Twitter: https://twitter.com/bicenhower
YouTube: https://www.youtube.com/user/brianicenhower/
Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
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Episode 143 - The Best Email Subject Lines for Real Estate Marketing Emails
Episode 142 - Converting Online Real Estate Leads Into Clients Without Turning Them Off
Episode 141 - How Much Should Agents Spend on Real Estate Marketing
Episode 140 - How to Price Homes in a Competitive Real Estate Market
Episode 139 - Setting Expectations with Clients and Real Estate Team Members
Episode 138 - Social Media Etiquette for Realtors
Episode 137 - Successful Real Estate Agent Mindset, Clarity, Vision and How They Work Together
Episode 136 - Real Estate Sales Manager Job Description
Episode 135 - How Realtors Can Win Over FSBO Listings
Episode 134 - Holding Real Estate Agents Accountable
Episode 133 - How to Get Real Estate Listings in a Specific Neighborhood
Episode 132 - Real Estate Negotiation Training Strategies for REALTORS
Episode 131 - Real Estate Team Leader Mindset
Episode 130 - How to Hire, Train, and Manage a Real Estate Virtual Assistant
Episode 129 - Expired Listing Presentations: How to Conduct Virtual Consultations
Episode 128 - The Listing Consultation Process: a Realtor's Guide to Conducting a Listing Appointment
Episode 127 - How to Write an Offer on a House that Gets Accepted in a Competitive Real Estate Market
Episode 126 - The Listing Consultation: Commission Objection Handling Script for Real Estate Agents
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