For Sale by Owner listings offer a way for real estate agents to gain quality leads. FSBOs are excellent leads for real estate professionals because they’ve shown they want to sell. Many of these homeowners do not have success selling the home on their own and decide to list with a real estate professional.
In this episode, meet a panel of top-producing agents: Apple Corial, Simon Guy, and Austin Hartman. Brian's panel discusses the methods and scripts they use to win over FSBO clients.
Before you can land a For Sale by Owners, you’ve got to find them and their contact information. The panelists share their go-to source for FSBO, plus brainstorm some alternative places. All participants agree the purpose of the first phone contact is not to sell the value of a real estate agent, but to gain the listing appointment.
To win over an FSBO, you’ll need to build a relationship. Having a ready-to-go script for the listing appointment can help real estate agents convert FSBOs from prospect to client.
Our panelists role-play the FSBO scripts they use to convince homeowners to list with them. The panelists pretend to be a range of callers, from the frustrated homeowner who’s been swamped with agent calls to someone more open to the idea of listing with an agent.
The panelists demonstrate different tactics in the FSBO scripts all with the end goal of landing the listing appointment. Listen and learn:
Watch the video here: https://www.youtube.com/watch?v=Hz2zk5zUQCk&t=13s
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
Website: https://www.therealestatetrainer.com/
Facebook: https://www.facebook.com/TheRETrainer/
Twitter: https://twitter.com/bicenhower
YouTube: https://www.youtube.com/user/brianicenhower/
Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
Episode 204 - Buyer Lead Scripts to Increase Motivation
Episode 203 - Training for Realtors - Building a Buyer Pipeline
Episode 202 - Google for Real Estate Agents - How to Rank Higher on Google
Episode 201 - Home Buyer Objections: Should Your Buyers Wait to Buy a House in 2021?
Episode 200 - Real Estate Email Templates for Geographic Farming
Episode 199 - 1031 Exchange Rules and Scripts for Realtors
Episode 198 - Script for FSBO Prospecting
Episode 197 - Creating and Optimizing Your Facebook Page for Realtors
Episode 196- Real Estate Recruiting Scripts: Conducting the Appointment
Episode 195 - Real Estate Lead Generation with Auto Email Prospecting Searches
Episode 194 - Realtor Listing Checklist – FREE Template!
Episode 193 - Open House Scripts For Agents When Homes Are Selling Too Fast To Hold Them
Episode 193 - Realtor Time Management Daily & Weekly Schedules
Episode 192 - How to Generate Leads in Real Estate with an SOI Contact Plan blog
Episode 191 - Buyer Lead Scripts for Realtors
Episode 190 - Local Services Ads for Realtors: How to Maximize Your Listing Leads
Episode 189 - Realtor Video Ideas to Increase Market Share
Episode 188 - How Realtors Charge a Real Estate Transaction Fee
Episode 187 - How to Convert Real Estate Leads by Adding Value
Episode 186 - The Best Real Estate Lead Sources for Agents
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Reaching your Goals
Insights@work
The Cardone Zone
The Ken Coleman Show
Radical Candor: Communication at Work