For Sale by Owner listings offer a way for real estate agents to gain quality leads. FSBOs are excellent leads for real estate professionals because they’ve shown they want to sell. Many of these homeowners do not have success selling the home on their own and decide to list with a real estate professional.
In this episode, meet a panel of top-producing agents: Apple Corial, Simon Guy, and Austin Hartman. Brian's panel discusses the methods and scripts they use to win over FSBO clients.
Before you can land a For Sale by Owners, you’ve got to find them and their contact information. The panelists share their go-to source for FSBO, plus brainstorm some alternative places. All participants agree the purpose of the first phone contact is not to sell the value of a real estate agent, but to gain the listing appointment.
To win over an FSBO, you’ll need to build a relationship. Having a ready-to-go script for the listing appointment can help real estate agents convert FSBOs from prospect to client.
Our panelists role-play the FSBO scripts they use to convince homeowners to list with them. The panelists pretend to be a range of callers, from the frustrated homeowner who’s been swamped with agent calls to someone more open to the idea of listing with an agent.
The panelists demonstrate different tactics in the FSBO scripts all with the end goal of landing the listing appointment. Listen and learn:
Watch the video here: https://www.youtube.com/watch?v=Hz2zk5zUQCk&t=13s
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
Website: https://www.therealestatetrainer.com/
Facebook: https://www.facebook.com/TheRETrainer/
Twitter: https://twitter.com/bicenhower
YouTube: https://www.youtube.com/user/brianicenhower/
Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
Episode324 - How to Train Real Estate Agents - the top 4 methods
Episode 323 - Listing Appointment Presentation Ideas
Episode 322 - Realtor Open House Ideas that Generate Clients
Episode 321 - Real Estate Designations and Certifications - Do they really help?
Episode 320 - Luxury Real Estate Coaching Programs & Strategies
Episode 319 - How to Coach Realtors - the 4 Key Principles
Episode 318 - How to Retain Real Estate Agents - The 3 Keys to Retention
Episode 317 - How to Coach Real Estate Agents - The 4-Step Process
Episode 316 - Real Estate Recruiting Coach - The RIGHT way to recruit!
Episode 315 - Real Estate Motivational Video - Play the Numbers Game
Episode 314 - Real Estate Recruiting Mindset - What’s Your Finish Line?
Episode 313 - Real Estate Team Profit Margins - Small vs. Large Teams
Episode 312 - A Custom Real Estate Training Program to Increase Agent Production
Episode 311 - Financial Plan for Real Estate Business - Models you Can Use!
Episode 310 - Managing Money for Real Estate Agents - The 4 Keys
Episode 309 - Top 5 Finance Tips for Realtors
Episode 308 - The Best Leads for Realtors Ranked by Source
Episode 307 - How to Recruit Realtors that will Actually Work & Produce!
Episode 306 - Scripts for Realtors - ”Interest Rates are too High!”
Episode 305 - Realtor Motivation - How to help agents focus
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Reaching your Goals
Insights@work
The Cardone Zone
The Ken Coleman Show
Radical Candor: Communication at Work