For Sale by Owner listings offer a way for real estate agents to gain quality leads. FSBOs are excellent leads for real estate professionals because they’ve shown they want to sell. Many of these homeowners do not have success selling the home on their own and decide to list with a real estate professional.
In this episode, meet a panel of top-producing agents: Apple Corial, Simon Guy, and Austin Hartman. Brian's panel discusses the methods and scripts they use to win over FSBO clients.
Before you can land a For Sale by Owners, you’ve got to find them and their contact information. The panelists share their go-to source for FSBO, plus brainstorm some alternative places. All participants agree the purpose of the first phone contact is not to sell the value of a real estate agent, but to gain the listing appointment.
To win over an FSBO, you’ll need to build a relationship. Having a ready-to-go script for the listing appointment can help real estate agents convert FSBOs from prospect to client.
Our panelists role-play the FSBO scripts they use to convince homeowners to list with them. The panelists pretend to be a range of callers, from the frustrated homeowner who’s been swamped with agent calls to someone more open to the idea of listing with an agent.
The panelists demonstrate different tactics in the FSBO scripts all with the end goal of landing the listing appointment. Listen and learn:
Watch the video here: https://www.youtube.com/watch?v=Hz2zk5zUQCk&t=13s
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
Website: https://www.therealestatetrainer.com/
Facebook: https://www.facebook.com/TheRETrainer/
Twitter: https://twitter.com/bicenhower
YouTube: https://www.youtube.com/user/brianicenhower/
Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
Episode 304 - How to Motivate Real Estate Agents
Episode 303 - Real Estate Marketing Ideas for Realtors Using Market Data
Episode 302 - How Agents Forecast Real Estate Sales in a Slow Market
Episode 301 - How to Manage Real Estate Virtual Assistants & Measuring Remote Worker Productivity
Episode 300 - Real Estate Leadership Development Programs - Create a ’Production-Centric’ Environment
Episode 299 - Leadership Training Video for Real Estate Agents
Episode 298 - Real Estate Manager Training to Focus Agents on Lead Generation Activities
Episode 297 - Realtor Time Management Training
Episode 296 - Realtor Time Blocking Tips
Episode 295 - Real Estate Agent Mindset Coach - How to Train Your Mind
Episode294 - Real Estate Agent Mindset Training - Scarcity vs Abundance
Episode 293 - Real Estate Agent Mindset Training - Scarcity vs Abundance
Episode 292: Real Estate Leadership Training to Increase Professionalism
Episode 291 - Real Estate Video Texting Scripts & Strategies to Love on Your Sphere
Episode 290 - Real Estate Short Courses for Motivation
Episode 289 - Holiday Real Estate Marketing Ideas
Episode 288 - Realtor Training Topics to Increase Professionalism
Episode 287 - Real Estate Training Ideas for Motivation
Episode 286 - Realtor Budget Template - Free PDF Download
Episode 285 - Accounting for Real Estate Agents - Best Practices
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