The Scalable Marketing Machine Podcast
Business:Entrepreneurship
Now starts the season of planning. We have hit the home stretch of 2021 and Q4 promises to be full of surprises, I’m sure.
Having a solid goal-setting practice is vital for growth and the one thing you can do for your business to mitigate risk in an ever-changing world.
How much money are you spending and where? What is your ROI? How is your social media team managing your budget? What is your cost per lead?
All of these answers can and need to be tracked on a regular basis for any business. That’s because the rate of change is outpacing our strategies.
When it comes to marketing, working on a quarterly basis turns to be really smart. Having the practice where you are reviewing 3 months worth of data, paying attention to changes in the market, and intentionally crafting a plan will help you stay ahead of the curve.
That’s why today I am sharing the exact high-level template that I use in my planning process for clients. It’s the one-pager you need to extract yourself from the weeds to see the forest from the trees.
I’m excited to guide you through the template to help you plan your quarterly marketing efforts.
Ep. 149: The Leadership Meeting Cadence
Ep. 148: 5 Traits of a Great Startup Leader You Can Adopt Today
MONDAY MOTIVATION: DON’T GET SUCKED IN (TO INSTAGRAM)
Ep. 147: Starting with Systems with Ernesto Mandowsky
MONDAY MOTIVATION: ACCOUNTABILITY PARTNER
MONDAY MOTIVATION: TRACK TIME
Ep. 146: Cultivating a High-Performing Team Without Micromanagement
Ep. 145: How to Set Sales and Marketing Targets: A Step-by-Step Guide for Entrepreneurs
MONDAY MOTIVATION: CELEBRATE
Ep. 144: The Biggest Mistakes Founders Make when Building a Marketing Team and How to Avoid Them
MONDAY MOTIVATION: KEEP GOING
Ep. 143: Why your Q4 Marketing Strategy is Important for Finishing the Year Strong
Ep. 142: Where and How to Find the Best Marketing Talent
Ep. 141: 10 Ways to stand out in a crowded market place
Ep. 140: Lessons from Unicorn Founder, Suneera Madhani
Ep. 139: Customer Profile vs Customer Segment
MONDAY MOTIVATION: BUILD A TEAM
Ep. 138: Growing with Metrics: The Proven 3-Step Formula for Sustainable Growth
MONDAY MOTIVATION: LAST DAYS OF SUMMER
MONDAY MOTIVATION: WHO ARE YOU BECOMING
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