Universities are extending their 2 week remote study status until the end of the semester and many are extending it through the summer. With students gone from campus and the leasing season in full swing, property managers are scrambling to figure out how to reach students and making sure the right message is communicated during these unprecedented circumstances.
In this special episode of the Student Housing Insight podcast, Wes & Gretta go through several guidelines of how properties should be pivoting their marketing expenses to better reach students where they are. We also sit down with Michael Newton, founder of Swarm, to discuss how to use Brand Ambassadors when students are back at their permanent addresses. Nay Cook, CEO at Resident Reach, also gives us some quick tips on how to make sure your property videos are engaging and sending the right message during this time.
This episode is sponsored by uForis VR. To sign up for their special “Scan it Yourself” 3D tour, click here: https://www.studenthousinginsight.com/uforis-covid19
Click below to register for Student Housing Business’ webinar on COVID-19’s Impact on Student Housing on Wednesday March 25th at 1PM Eastern:
https://register.gotowebinar.com/register/8900907672305683213
Referenced Resources:
SWARM Co; www.swarm.co
Email Michael Newton at m@swarm.co
Resident Reach; www.myresidentreach.com
Free Toolkit and schedule an appointment: www.free.myresidentreach.com
InShot App:
iOS: https://apps.apple.com/us/app/inshot-video-editor/id997362197
Android: https://play.google.com/store/apps/details?id=com.camerasideas.instashot&hl=en_US
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There is a new Student Housing podcast! Interview with Darlene Kristensen - SHI 606
2021 Site Level to C-Suite - SHI 605
What "Lease-Up" Teaches Us About Leadership with Willie Butler - SHI 607
How Managers Can Best Prepare for Refinancing & Preview of the Interface Conference - SHI 606
Ending the Spring Semester with Strong Leasing & Transitioning to Summer Leasing - SHI 0605
New Approaches to Summer Turn - SHI 605
How Management Can Screw-up a Sale -SHI 604
Interview with ACUHO-I President Peter Galloway - SHI 0603
"Permission to Screw Up" author Kristen Hadeed - SHI0602
Goal Setting in 2021 and What's New with SHI - SHI0601
Diversity Issues Impacting the Student Housing Industry - SHI 0510
NMHC Interface Conference & Eviction - SHI0509
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SHI 0507: Turn Fall 2020 Vacancies Into Short Term Rental Income
SHI 0506 - Current Diversity Events & How They May Impact Student Life This Fall
SHI 0505 - Back to the Future w/ Bryan Alexander
SHI 0503 PT 2: Leasing During a Pandemic
SHI 0504: Discussion with NMHC on COVID 19's Impact
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