Universities are extending their 2 week remote study status until the end of the semester and many are extending it through the summer. With students gone from campus and the leasing season in full swing, property managers are scrambling to figure out how to reach students and making sure the right message is communicated during these unprecedented circumstances.
In this special episode of the Student Housing Insight podcast, Wes & Gretta go through several guidelines of how properties should be pivoting their marketing expenses to better reach students where they are. We also sit down with Michael Newton, founder of Swarm, to discuss how to use Brand Ambassadors when students are back at their permanent addresses. Nay Cook, CEO at Resident Reach, also gives us some quick tips on how to make sure your property videos are engaging and sending the right message during this time.
This episode is sponsored by uForis VR. To sign up for their special “Scan it Yourself” 3D tour, click here: https://www.studenthousinginsight.com/uforis-covid19
Click below to register for Student Housing Business’ webinar on COVID-19’s Impact on Student Housing on Wednesday March 25th at 1PM Eastern:
https://register.gotowebinar.com/register/8900907672305683213
Referenced Resources:
SWARM Co; www.swarm.co
Email Michael Newton at m@swarm.co
Resident Reach; www.myresidentreach.com
Free Toolkit and schedule an appointment: www.free.myresidentreach.com
InShot App:
iOS: https://apps.apple.com/us/app/inshot-video-editor/id997362197
Android: https://play.google.com/store/apps/details?id=com.camerasideas.instashot&hl=en_US
SHI 0503 - COVID-19's Impact on Student Housing
SHI 0503 - Interface Conference Preview with Rich Kelley
SHI 0502 - 2 Approaches to Student Housing w/ Eddie Moreno & Brad Hastings
SHI 0501 - From Site Level to Supply Side
SHI 0500 - What's on Deck for 2020
Behind The Biz with SimpleBills
SHI 0418 - The Power of Storytelling
SHI 0418 - It's a Real Animal House
SHI 0417 - Bridges or Fences?
SHI 0416 - Rearview Mirrors & Windshields
0415 - Mindset over Market (Willie Butler)
SHI 0414 - Managing a Growing Student Housing Portfolio in 2019
SHI 0413 - Mental Health & Campus Resources
SHI 0412 - NMHC Conf Preview
SHI 0411 - SHI News and LeaseCon 2019
SHI 0410 - Student Housing & Short Term Rental Market
Behind the Biz with uForis
SHI 0409 - The TRUE Cost of the Resident Experience
SHI 0408 - Finish Strong
SHI 0407 - Summer Marketing
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