Universities are extending their 2 week remote study status until the end of the semester and many are extending it through the summer. With students gone from campus and the leasing season in full swing, property managers are scrambling to figure out how to reach students and making sure the right message is communicated during these unprecedented circumstances.
In this special episode of the Student Housing Insight podcast, Wes & Gretta go through several guidelines of how properties should be pivoting their marketing expenses to better reach students where they are. We also sit down with Michael Newton, founder of Swarm, to discuss how to use Brand Ambassadors when students are back at their permanent addresses. Nay Cook, CEO at Resident Reach, also gives us some quick tips on how to make sure your property videos are engaging and sending the right message during this time.
This episode is sponsored by uForis VR. To sign up for their special “Scan it Yourself” 3D tour, click here: https://www.studenthousinginsight.com/uforis-covid19
Click below to register for Student Housing Business’ webinar on COVID-19’s Impact on Student Housing on Wednesday March 25th at 1PM Eastern:
https://register.gotowebinar.com/register/8900907672305683213
Referenced Resources:
SWARM Co; www.swarm.co
Email Michael Newton at m@swarm.co
Resident Reach; www.myresidentreach.com
Free Toolkit and schedule an appointment: www.free.myresidentreach.com
InShot App:
iOS: https://apps.apple.com/us/app/inshot-video-editor/id997362197
Android: https://play.google.com/store/apps/details?id=com.camerasideas.instashot&hl=en_US
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SHI 0405 - Ancillary Services w/Andrew Smith
SHI 0404 - Beyond Our Borders
SHI Special Announcement Episode - Introducing the SHI Community
SHI 0403 - How to Create Harmony at the Site Level
Behind the Biz with LEAP
SHI 0402 How to Market & What to Focus on During Spring Break
SHI 0401 Interface Conference Preview with Rich Kelley
SHI 3013 - Infinity War - The Incentive Battle
Motivating & Marketing to Today's Students (and how to apply it to Instagram)
SHI 3012 - PROMO GEAR, The Age of Extra; w/Amanda Banken
From the Summit Ep.1 LEGACY over Promotion w/ Jacki Pingel
SHI Podcast - LeaseCon 2018 Recap
Fall 2018 Conference Preview Pt 3 - NMHC
Fall 2018 Conference Preview Pt 2 - SHB LeaseCon
Fall 2018 Conference Preview Pt 1 - SHI Regional Summit
SHI 3011 - Social Media & The Successful Crusade featuring Michael Newton
SHI 3010: Rising Construction Cost w/ Giny Knudsen
SHI 3009 - Pt 3, Market Data & The Crystal Ball
SHI 3008 - Pt 2, Market Data & The Crystal Ball
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