Didn’t See It Coming with Marc Stoiber
Business:Marketing
A few days ago, the hallowed halls of elite colleges like Yale, Stanford and USC were blown apart with news that wealthy parents had paid college entry 'consultant' Rick Singer upwards of $25 million to short circuit the admissions process for their children.
Buying entry into great schools is nothing new: the most famous example is Jarred Kushner, whose parents paid millions to have their scion attend the school.
What's new here is that Singer told the parents they could do the scam for far less money, and he could guarantee the results.
To me, this is a classic status brand story - people doing anything and everything to attain ethereal status, and brands stepping in to fill their void. So I went on the air with CFAX's Mark Brennae to dissect the story, and provide a checklist of how to create a status brand. Enjoy!
If you enjoy this podcast, make sure to share it on social media, and subscribe to my newsletter!
The SpeechDIY Files: Creating a Breakthrough Course
Online education: killer brand building tool.
Damion Lupo, and the Antidote to the Accumulation Nation
How to truly stand out as a solopreneur
Has Christmas always been hypermarketed?
How to create simple social
Crafting a Killer Presentation: The Documentary...
How to lizardproof your brand
How to avoid a publicity stunt disaster
The eclipse, superstition, and marketing.
Want to build a more powerful brand? Just ask.
The implosion of media. Who saw it coming?
Why Pepsi's Kendall Jenner ad failed
Brexit, Trump and the downside of complexity
Tim Horton's: a cautionary tale of bean counters and brands.
Tools for an uncertain age: in conversation with Todd Sivers
Trump the candidate, Trump the president, and the brand gap.
McDonald's peanut scandal: is this a Didn't See It Coming moment?
Finding the profit that's in plain sight.
How to bring integrity back to marketing? Just ask consumers.
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast