GRIT: The Real Estate Growth Mindset
Business
The traditional brokerage model typically found its strength in individual realtors working independently to manage their clients and transactions.
But with the emergence of the full-service brokerage model has proven to offer several advantages over its conventional counterpart.
By providing real estate agents the autonomy in building their businesses while providing “team-like” support, these full-service brokerages are able to keep and attract those agents who approach their production and trade like a business.
And in a time when big-name brokerages are becoming less relevant, the full-service brokerage is helping agents leverage their time so they can do what they do best and provide top-quality service to their clients while still maintaining a quality lifestyle.
In this episode, Winston Murray, CEO of Works Real Estate talks about how he built his real estate business, his vision for starting his own full-service brokerage, and why he believes that Sisu is essential for setting up real estate businesses for success.
Top Takeaways:
(06:26) Why Winston decided to start his real estate brokerage
(08:08) How Sisu Client Portal works
(10:49) What makes Works Real Estate different
(20:23) The advantage of building an intentional referral-based business
(24:43) Is it worth leaving your team or brokerage to work solo?
(30:54) What does an agent need to do to be successful?
(34:38) What separates Works Real Estate from a team or a traditional brokerage
(37:08) What prompted Winston to start a sales challenge for his agents
(40:49) Winston’s biggest WHY
(43:49) A piece of advice to those running a real estate business
Connect with Winston Murray
Website: https://portlandworksrealestate.co/
https://www.workshousing.co/
Instagram: @winston_murray1
LinkedIn: https://www.linkedin.com/in/winston-murray-261458a9/
Facebook: https://www.facebook.com/WinstonMurray123
About the guest:
At 20, Winston Murray got involved in some trouble and ended up getting a DUI. He decided to change his life and got totally sober. He then spent the next four years building and doing volunteer work for a nonprofit organization centered around helping youth who have struggled with drug and alcohol addiction. After passing the torch, he then shifted to real estate so that he can make money to support his family.
Although Winston has been in the real business for 11 years, with the last 2 years building his own brokerage, his philanthropic entrepreneurial spirit never left him. He wants to sell real estate, learn the trade so much, and then eventually come back to the nonprofit world.
Today, Winston Murray is the CEO of Works Real Estate and Works Housing, a nonprofit organization centered around agent resource education, and raising funds through community members and past clients to help other nonprofits who are already doing really good housing-related things in the Pacific Northwest.
Episode 118: Maximizing Your Potential And Gearing Up To Excel In Real Estate With Ryan O’Neill
Episode 117: From an Agent’s Assistant to a Successful Team Leader with Trey Willard
Episode 116: The Unexpected Impact of Teams with Verl Workman
Episode 115: Business Lessons From Mountain Climbing with Mike Novak
Episode 114: How to Step Out of Production to Scale Your Real Estate Business with Andrew Lewis
Episode 113: Why We Must Celebrate Our Failures with Hannah Bettenhausen
Episode 112: The Current Real Estate Industry Challenges and the Role of Agents With Colton Lindsay
Episode 111: How to be Nice And Still Crush it in Sales with Barry Jenkins
Episode 110: How The Right Systems Help Teams Prosper in The Midst of a Recession with Jamie Bledsoe
Episode 109: Falling in Love With Real Estate with Monica Reynolds
Episode 108: The Healthy Side of an Economic Downturn with York Baur
Episode 107: Creating the Amazon of Real Estate with Mark Pattison
Episode 106: Protecting Culture At All Cost with Jack Lehr
Episode 105: How Each Decision Can Lead You Closer to Success with Daniel Dixon
Episode 104: From Being a Solo Agent to Running Multiple Brokerages with Vija Williams
Episode 103: From Having an Active Job to Having Passive Ownership of Everything with Jeff Cohn
Episode 102: Building a Business vs. Building a Practice with Bobby Moats and Erin Leff
Episode 101: How to Understand People Better Through Understanding Yourself First with Jon Cheplak
Episode 100 with Spring Bengtzen, CEO and Owner of the Utah Life Real Estate Group & Associate Broker at REAL Broker LLC
Episode 099 with Ty Voyles, Co-founder and CEO of Fulcrum Properties Group
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