There’s a big problem I’ve noticed with video marketers today...
They’re stuck in the past.
They still act like all you need to do is create a great video and share it on social media to grow a massive audience and attract loyal customers.
But if you’ve taken a peek at your business’s social media analytics recently, you probably already know that’s not the case.
Yes, video will get more engagement than text alone. But unless you already have a significant audience, your video likely isn’t getting the exposure it deserves.
Fortunately, it's possible to stimulate a viral sharing effect, even if you don't have a massive ad budget!
In this episode, Marcus joins me to discuss how to promote videos effectively in 2017.
If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!
Why Video Promotion is Critical for Getting ROIIf you’ve been following WireBuzz for long, then you already know that the formula for video marketing ROI is to create videos with a high business impact and high exposure. After years of working in the video industry, I’ve discovered that many companies prioritize the wrong types of videos and rarely promote them effectively.
We’ve already discussed topic selection a great deal, including in episode 28 and episode 50. You may have even downloaded our free topic selection worksheet, which walks you through a series of questions designed to help you choose profitable video topics that will have an immediate impact in your business.
But choosing high-impact topics is only half the battle. Even the best video in the world won’t generate ROI if nobody sees it.
And that's why this blog post and podcast episode are dedicated entirely to the topic of video promotion.
Ep. 300: WireBuzz Strategist Melissa Brown Interviews Todd Hartley
Ep.299: How You Leave A Job Is How You Are Remembered
Ep. 298: What To Do If Someone New Joins The Sales Process
Ep. 297: Forbes - 40% Of Sales People Are doing This Now
Ep. 296: The 9 Types of Videos Every Business Needs
Ep.295: The 3 Jobs WireBuzz is Hiring for right now ft. Pivot to Prosper by Kasen James
Ep. 294: Do This Every Time You Submit A Proposal
Ep. 293: 3 Reasons To Add Pricing To Your Website
Ep. 292: Breaking The #1 Limiting Belief About Video
Ep. 291: Cloud Based Video Storage Solution
Ep. 290: How The Pandemic Has Increased Video Viewing
Ep. 289: WireBuzz Crew Talks About National TV Commercial Shoot
Ep.288: Why Video Marketing Always Starts With Digital Strategy
Ep.287: Apple's 5G iPhone Brings New Video Marketing Opportunities
Ep.286: Video Marketing Strategy for Breast Cancer Awareness Month
Ep. 285: How We Virtually Express Affection In The Covid World
Ep. 284: How to be the Best in the World With Special Guest Dr. Harness
Ep. 283: Video Prospecting - How to Stand Out & Drive Leads In
Ep. 282: Wistia Announces a New Podcast Video Player
Ep. 281: How I Overcame My Learning Disabilities
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