There’s a big problem I’ve noticed with video marketers today...
They’re stuck in the past.
They still act like all you need to do is create a great video and share it on social media to grow a massive audience and attract loyal customers.
But if you’ve taken a peek at your business’s social media analytics recently, you probably already know that’s not the case.
Yes, video will get more engagement than text alone. But unless you already have a significant audience, your video likely isn’t getting the exposure it deserves.
Fortunately, it's possible to stimulate a viral sharing effect, even if you don't have a massive ad budget!
In this episode, Marcus joins me to discuss how to promote videos effectively in 2017.
If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!
Why Video Promotion is Critical for Getting ROIIf you’ve been following WireBuzz for long, then you already know that the formula for video marketing ROI is to create videos with a high business impact and high exposure. After years of working in the video industry, I’ve discovered that many companies prioritize the wrong types of videos and rarely promote them effectively.
We’ve already discussed topic selection a great deal, including in episode 28 and episode 50. You may have even downloaded our free topic selection worksheet, which walks you through a series of questions designed to help you choose profitable video topics that will have an immediate impact in your business.
But choosing high-impact topics is only half the battle. Even the best video in the world won’t generate ROI if nobody sees it.
And that's why this blog post and podcast episode are dedicated entirely to the topic of video promotion.
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