Package Your Genius Personal Branding Podcast
Business:Careers
Experts: stop overthinking it!
Visibility does not have to be as hard as we're making it.
After countless conversations with students, clients and friends, I wanted to establish once and for all how easy it is take what you're already doing and repurpose it for visibility and even revenue, if you're so inclined.
Regardless of where you are in the personal branding process, you can repurpose your advice - the thoughts you have and expertise you share - into more tangible ways to support infinitely scalable more people.
Want to reach more people?
Here are 5 types of advice you can repurpose:
1) 1:1 Client Sessions - Do you have coaching, consulting or strategy sessions with your clients? Do you frequently brainstorm with work colleagues one on one?
If you're frequently giving the same advice over and over again, maybe it's time for you to repurpose that into something bigger. You can repurpose the advice you've given during your 1:1 client conversations into:
2) Session Notes - Do you take detailed session notes for your individual or group clients? Do you keep seeing the same themes pop up over and over again? Why not repurpose them into:
3) Your Speaking Opportunities - Do you do a ton of paid talks? Do you create several slide decks each year to correspond with your workshops? Why not repurpose those into more content like:
4) Content series - I recently discovered the power of creating video content during an event. You can use your own telesummit or virtual conference to help you develop a massive amount of content for
5) Frequently asked questions and general advice - We all give it. Why not repurpose it? Furthermore, why not monetize it?
Applications are open for the next round of
Package Your Genius Academy
I'm ready to work with a few more high achievers who have a track record of professional success and need help framing their story, articulating their value to the clients who need them, and becoming more visible through media and speaking.
If you:
As always, Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand is available on Amazon
Package Your Genius Personal Branding Companion Workbook is available on Amazon
PYG 144: Putting your brand on the calendar
PYG 143: What can you LAUNCH and SELL to generate more revenue next year
PYG 142: What's your plan to increase your visibility?
PYG 141: What assets do you need to create to optimize your brand?
PYG 140: Your brand needs an intentional plan for 2020
PYG 139: The #1 question you need to answer if you want to convert more sales
PYG 138: Are you taking advantage of your current season?
PYG 137: Becoming KNOWN - The 5 Essential Shifts to Unlock Your Personal Brand Authority
PYG 136: How brand authority can unlock your potential
PYG 135: When failing to reach a big goal still gets you ahead
PYG 134: Generating the surplus from which you can serve
PYG 133: Why high achievers need self care the most
PYG 132: You Can Change Your Vehicle
PYG 131: It's worth your dream to try again
PYG 130: How I handle exposure as an INTROVERT
PYG 129: Scarification and Stratification
PYG 128: Harvest your gifts before the rains
PYG 127: Choose to choose
PYG 126: Must-haves, deal breakers and multipliers
PYG 125: Radical Self Discovery
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