When you package your message within a story, it can be 22x more memorable than presenting just facts.
That’s because evolution has wired our brains for storytelling.
As a sales and marketing leader, you can use stories to better engage your audience and increase your bottom line.
If customers can see themselves as characters in your story, they’ll be more likely to adopt your product and experience the transformation you offer.
With that being said, there are elements of a perfect customer testimonial story that many marketers forget to think about.
And using these elements incorrectly can make all the difference between a kickass customer testimonial and one that’s just “meh.”
So if you’re interested in learning the anatomy of a perfect customer testimonial story, then tune into this episode of Video Marketing Mastery!
Ep. 335: Cardio Breakthrough!
Ep.334: The Latest Video Stats For Gaining Prospect Attention And Closing Deals
Ep. 333: Where Should Marketers & Sales People Get Started?
Ep. 332: How To Stand Out In A 3 Second World With Brendan Kane
Ep. 331: How to Collect Your Thought Leadership Ideas
Ep. 330: Stop Pattern Interrupting On Your Website
Ep. 329: Icebreaking - Todd's Challenge For You This week
Ep. 328: WireBuzz iPad Gets Stolen At The Airport But What Happens Next?
Ep. 326: NHL Stud Nathan Gerbe Talks About Overcoming Adversity
Ep. 327: Remote Selling Secrets - Todd’s Speaking At Tony Robbins’ Business Mastery!
Ep. 325: Finally Revealed - Todd's Big Tony Robbins Announcement
Ep. 324: Todd's Got HUGE News Coming Up!
Ep.323: Todd's Blue Speedo Story - How To Attention Hack
Ep. 322: How To Optimize Email For Better Results
Ep. 321: Preparing Your Business For The New Google Page Experience
Ep.320: The 5 Zones For Using Video To Achieve Business Goals
Ep. 319: What Makes People Buy Faster?
Ep. 318: Welcome to December! Change Can Start Early...
Ep.317: Why You Should Always Support Free Speech
Ep. 316: Work For Your Future Not Your Weekend
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