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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing.
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Click Here for Transcribed Episodes of Marketing x Analytics
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Diversity and Inclusion x Marketing Analytics, with Jen Agbobli
Content Marketing x Analytics, with Sid Khaitan
Data x Marketing Analytics, with Ayushi Agarwal
2021 x Marketing Analytics, with Nate Christian
Agency Marketing x Analytics, with Peter Nicolardi
Innovation x Marketing Analytics, with Valerie Lemieux
Influencer Marketing, with Laide Ayodeji
Data x Analytics, with Mike Audi
The Tales of a Marketer, with Jim Sterne
Design x Marketing Analytics, with Sebastian Huynh
Data Science x Marketing Analytics, with Dr. Samar Deen
Wisdom x Analytics, with Tanner Skenderian
The Future of Marketing, with Ari Sheinkin
Marketing & Analytics Careers, with Ainul Huda
The Truth about Marketing Analytics, with Ethan Adams
Education x Marketing Analytics, with Anastasiia Toropova
Launching Your Career in Marketing, with Sid Khaitan
Introduction to Paid Search, by Alex Sofronas
(Part 2) Hiring Greatness, with James Ramsey
(Part 1) What’s broken in your marketing machine? With James Ramsey
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