There's often disconnect between creative and performance marketers when it comes to social media marketing. Figuring that out is just one of the things that helped Steve Weiss grow MuteSix from to over 200 people in just a few short years.
"If I could educate my creatives how to be more data driven and if I could educate my performance marketers how to be more creative I'd have a winning company. In a humble way, that's how we started"
In this episode we chat about some of the latest trends in social media marketing and tactics specifically for ecommerce.
In this episode we discuss:Steve is a lifelong entrepreneur, marketer, and the Founder and CEO of MuteSix, an iProspect Company, and an award-winning, full-funnel digital and creative studio founded in 2014. He is responsible for the overall vision, strategic leadership, service delivery, culture, and growth of the creative agency that has generated over a billion dollars in trackable revenue for its clients.
Under Steve’s direction, MuteSix has earned the distinction of most awarded Facebook social advertising agency, with more Facebook & Instagram marketing case studies than any other agency. MuteSix has grown into a comprehensive and integrated global marketing agency with prominent clients across all major industry B2B/B2C sectors, including leading brands in retail, e-commerce, luxury, nonprofit, technology, sports, publishing, and financial services.
Steve is a frequent speaker at paramount industry events and serves as a regular commentator on ad-tech topics and trends as they relate to the digital advertising ecosystem.
Kelly Goetsch: Commercetools coined the term "Headless Commerce" in 2013. What it meant then, and what it means today.
Harley Finkelstein: Breaking down barriers for independent retail
Chris George: The voice of the Subscription industry
Karim Marucchi - From "Speed to Market" to "Speed to Innovate". How combining Open Source & SaaS gets you there.
Finbarr Taylor: The fastest headless ecommerce storefront ever?
Simon Rodrigue: How Staples leveraged a best-in-breed "modular" approach to complete a digital transformation in a fraction of the time, and cost.
Jon Kennedy: Lessons learned running the largest "ecommerce" FB Group & why you should leverage community.
The Forever Promise: Subscription Optimization with Robbie Kellman Baxter
Colin Bodell: Ecommerce veteran on the unprecedented acceleration of ecommerce under Covid-19
Kurt Elster - Shopify pioneer on how to defeat the back button and turn visitors into customers
Tommy Walker - Former Shopify Plus editor-in-chief on creating industry leading content
Ben Jabbawy - Privy CEO on missed opportunities in email marketing
Aaron Orendorff - Getting things (content, SEO and ecommerce strategy) that matter RIGHT
Patrick Coddou - Supply.co founder shares lessons, learnings, and the journey of building a successful DTC brand.
Greg Chapman - Getting tax right for ecommerce
Chris Meade - Tactics used to fuel Crossnet's hyper growth
Patrick Campbell - Why understanding Churn, LTV & Value Based Pricing is crucial to your store's success.
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