There's often disconnect between creative and performance marketers when it comes to social media marketing. Figuring that out is just one of the things that helped Steve Weiss grow MuteSix from to over 200 people in just a few short years.
"If I could educate my creatives how to be more data driven and if I could educate my performance marketers how to be more creative I'd have a winning company. In a humble way, that's how we started"
In this episode we chat about some of the latest trends in social media marketing and tactics specifically for ecommerce.
In this episode we discuss:Steve is a lifelong entrepreneur, marketer, and the Founder and CEO of MuteSix, an iProspect Company, and an award-winning, full-funnel digital and creative studio founded in 2014. He is responsible for the overall vision, strategic leadership, service delivery, culture, and growth of the creative agency that has generated over a billion dollars in trackable revenue for its clients.
Under Steve’s direction, MuteSix has earned the distinction of most awarded Facebook social advertising agency, with more Facebook & Instagram marketing case studies than any other agency. MuteSix has grown into a comprehensive and integrated global marketing agency with prominent clients across all major industry B2B/B2C sectors, including leading brands in retail, e-commerce, luxury, nonprofit, technology, sports, publishing, and financial services.
Steve is a frequent speaker at paramount industry events and serves as a regular commentator on ad-tech topics and trends as they relate to the digital advertising ecosystem.
Claudiu Cioba: Shoppable video and the future of interactive commerce
Alok Ahuja: “Own your customer’s doorstep” with mind-blowingly fast delivery
Rick Watson: Shopify vs. Amazon, the state of omnichannel ecommerce.
Jason Greenwood: ‘Stealth commerce’ and the future of purchase automation.
Andrew Maffettone: Expanding the reach of ecommerce brands
Chase Clymer: From strategic design to Shopify-powered sales machine
Yasmin Nozari: Discovering the “a-ha” moment in customer data
Mate Prgin: Is your store compliant with global data privacy laws?
Richard Kestenbaum: What metrics matter for ecommerce brands today?
Patrick Campbell: Revenue optimization strategies for high-growth subscription brands
Jill Dunn & Carlene Higgins: The breakthrough moment in beauty
Elizabeth Buchanan: How to ’seize the transaction moment’ and unlock hidden revenue.
Andrew Forman: Disrupting the discount with high-converting donation incentives.
Adii Pienaar: On building Cogsy, “Your Extra Head of Inventory Operations.”
Kelly Vaughn & Rhian Beutler: How two women are revitalizing gift cards, and why it might save your holiday shopping season.
Kathleen Booth: Is your store losing money to poor coupon-code hygiene?
Jason Cottrell: Delivering well-executed commerce in a digital-first landscape
John Williams: Driving digital experiences for the most innovative brands in the world
Cody Wittick: What's the biggest mistake you can make in influencer marketing?
Paul do Forno: Driving the transformation with opportunities for scaling digital and B2B brands
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money