The Fundraising Talent Podcast
Business:Non-Profit
What happens when our criticism of the donor backfires and, like a page from an Ayn Rand novel, all our philanthropists begin to disappear? What happens when the controls that we currently enjoy having at our finger tips start to work in the donors’ best interests instead? What immediately came to mind during my conversation today with Paul was discussions of VRM technology that would allow the donor to cut off access to their information with the flip of a switch. Paul wants us to consider the fact that some of the information asymmetry inside our CRM’s has the potential to backfire which could result in class-action lawsuits and hordes of donors insisting that their donations be returned. With so much bad behavior going on in the sector, Paul believes that such events are just a matter of time.
While discussing Paul’s new book, The Future of Fundraising, I asked him for his best advice for the young fundraiser who is perhaps still trying to decide whether or not to stick with this career path. His advice is to pay closer attention and develop a greater sense of how everything actually comes together. As we say at Responsive, young fundraisers need to learn how to think more carefully and critically about what it is they’re doing and why. I concur with all of Paul’s advice with the additional warning that most of our fundraising wizards have no desire whatsoever to see young fundraisers learn how to think more critically about the work we do. Rather than being duped by the wizards and getting frustrated when our donors don’t behave like we want them to, Paul wants us to better understand the world that our donors are operating in and to become more savvy of the systems that increasingly shield donors from our bad behavior.
As always, we are especially grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast. If you’d like to learn more about hosting the Responsive Fundraising roadshow in your local community, email me for more information. And, if you’d like to download Responsive’s latest edition of Carefully & Critically, just click here.
226 | How can my nonprofit create a new fundraising strategy in one-week?
225 | Has the annual fund become fundraising’s comfort zone?
224 | Can our culture of philanthropy emerge from authentic story-telling?
223 | How can nonprofits effectively reframe their fundraising opportunities?
222 | How do we get the relationship between CEO and Chief Fundraiser right?
221 | What if fundraising technologies could shift our focus from initial to subsequent gifts?
220 | Has the pandemic readied fundraising for a growth spurt?
219 | Is it time for fundraising to abandon the notion of “going directly to the cause”?
218 | Why isn’t your nonprofit using a multi-channel approach to fundraising?
217 | Who is to blame for your organization’s arms-length fundraising habits?
216 | What might be possible if digital fundraising really shoots for the moon?
215 | What does an ideal partner for lane one fundraising look like?
214 | Is now the right time to outsource your lane one fundraising efforts to someone you trust?
213 | How can fundraisers take their acknowledgement efforts to a whole new level?
212 | How can nonprofits leaders ensure that they are building authentic donor relationships?
211 | Should we look for fundraising professionals who stay put a bit longer?
210 | Is now the time to drop the fundraising formulas and experiment with something new?
209 | How can fundraising professionals push a little harder on their DEI efforts?
208 | Why is early specialization so dangerous for fundraising professionals?
207 | How do we ensure that both marketing and fundraising are given their due?
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