Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
2024 Must Know for Nonprofit Marketing & Fundraising (news)
+Half of Teenagers on Social “Almost Constantly” & Stop planting trees? (news)
Buffett Vs Mackenzie Comparing Giving & ACLU backing NRA (news)
Stop Hiring ”Development Officers” & Other Secrets to Scaling Altruism | Author Donald Summers
Giving Tuesday Misses the Mark with $3.1B - what happened? (news)
#GivingTuesday (News) & What happens when Nonprofit boards fail?
Nonprofit Board Fires OpenAI CEO (news)
5 Biggest Mistakes Made in Strategic Planning | GraceSocialSector.com
70% of People Distrust this... (news)
$2B FINE for #rollingcoal & Mr. Beast Builds Wells (news)
Only 15% of Nonprofit Employees Took Advantage of this (news)
(news) Can a 100-year-old NGO Go Digital & What is Dickipedia?
Why Fiscal Sponsorships are the smartest way to start a nopnrofit
Why Gov Shutdowns Hurt Nonprofits (news)
How GPT Ruins the RFP Process & How to Solve
(news) War Breaks Out In Irsael & GivingTuesday Predictions
NYC Floods Underscore Lack of Climate Resilience In America’s Biggest City (news)
Lithium Reserves Pit Climate Resilience Against Indigenous Calls To Protect Land (news)
Climate Protests, Ashton Kutcher resigns, and FB Fundraising updates (news)
Day of Service for 9/11 & Pay Gap at Nonprofits (news)
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