Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
270: #GivingTuesday updates & Donor Trust Report
269: How to adjust Google Ad Grant Campaigns for EOY
268: (news) Inflation hits pantries & $3B prediction for #GivingTuesday
267: (news) Infrastructure $ for Nonprofits & COP26 Pledge Updates
266: What I learned at Whole Whale | Exit Pod interview with Janai
265: (news) Climate on Agenda & Nonprofit Ad Spending Study
264: Using Inclusive Language for writing online | InclusivityTool.com
263: (news) Whistleblower Aid vs Facebook & Amnesty out of Hong Kong
262: Fundamentals of Copywriting for a Cause
261: (news) Volunteers kidnapped & Breast Cancer Fraud
260: What happens when Cryptocurrency meets DAFS? Endaoment
259: (news) Nonprofits Helping Afghan resettlement and Indigenous community Reparations
258: (news) Changes at Change.org and NYC Housing self-dealing
257: (news) Billions Pledged at UN & Crypto Giving Trend
256: (news) Haiti Supply Chain Issues & Omaze lands $85M Funding
255: Planned Giving & The One Thing to Know
254: (news) Nonprofit Reality Show & 9/11 Day of Service
253: (news) HRC President Fired & Afghan Refugee Support
252: (news) Hurricane Ida & Afghanistan Nonprofit Response
251: (news) Afghanistan Fundraising & Nonprofit Democracy Report
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