Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
Did DAFs Just Lose $38 billion? (news)
Brookings Institution President Resigns Amid FBI Probe (news)
Complexity of the Catholic Church & Roe v. Wade | CatholicsforChoice.org
Nonprofit Trust Drops 3% Survey Reveals (news)
Gun Rights Advocacy Groups Fill Void Left By NRA (news)
Do you REALLY need an RFP? | Nonprofit.ist
988 National Suicide Prevention Hotline Launches This Summer (news)
High inflation hits food banks hard (news)
Roe V. Wade Changes the NGO Landscape (news)
Roe v. Wade, NGO Bill & Google Inclusivity Tool (news)
3 Steps to Talking Politics Without Tearing Your Hair Out | Kamy Akhavan
Earth Day Activity & Slow Nonprofit Job Recovery Q1 (news)
BLM Under Filing Scrutiny & New Drilling Leases (news)
Global Food Crisis & Google Analytics Cliff (news)
War Crimes Tracked by NGOs & Pending Food Crisis (news)
100k Ukrainian Refugees to U.S. & $43M to Habitat for Humanity (news)
What would happen if you interviewed an AI version of yourself?
Large-Scale Giving For Ukraine & Crypto Giving Acquisition (news)
292: (news) Census undercount & Oligarch Philanthropy Problem
291: (news) Historic Refugee Crisis & $80M Crypto Donation Response
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