Mayumi Ishii, current Chief at Chrysmela, worked for years as a McKinsey Consultant and Analyst for Nomura Securities.
When she came across a product manufactured in Japan that solved a 5000 year old problem, she decided to start selling it in the United States.
She explains why she decided to keep the Japanese name and branding and then gives great advice for launching a consumer product across countries.
It’s a product you want to hear about!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with GUEST - https://www.linkedin.com/in/mayumiishii/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Globally Transforming and Growing a Large Company - Show #47
88 Countries and Counting! - Show #46
Plan Early for a Global Medical Device Launch - Show #45
Know your Strengths - Show #44
Connecting the Global Business Community - Show #43
Communicating Clearly in English - Show #42
Former Cigna Chief Brand Officer talks Global Marketing - Show #41
Hot Ideas and Expert Global Teams - Show #40
Global Exhibits Can Bring Business! - Show #39
From $Multi-Billion Manufacturing to Entrepreneur - Show #38
Bringing Global Experience from Snap-on Tools - Show #37
Do You Fit the Stereotype? - Show #36
Right People, Right Product - Show #35
Firearms - Selling Internationally - Show #34
Remember Legal, Financial, Tax and HR - Show #33
A Passport with Many Stamps - Show #32
The Host is the Guest! - Show #31
Depth & Likeability Makes her Successful – Show #30
Global Sportswear Peddler Shares Fun Experiences - Show #29
People Don’t Know the Opportunity – Show #28
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