Mayumi Ishii, current Chief at Chrysmela, worked for years as a McKinsey Consultant and Analyst for Nomura Securities.
When she came across a product manufactured in Japan that solved a 5000 year old problem, she decided to start selling it in the United States.
She explains why she decided to keep the Japanese name and branding and then gives great advice for launching a consumer product across countries.
It’s a product you want to hear about!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with GUEST - https://www.linkedin.com/in/mayumiishii/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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Just Jump into Exporting – and Don’t Forget Translation - Show #66
Winning at Global Business - Show #65
Why Go Global - Show #64
Expanding Your Business Internationally - Show #63
Socks for Life - Show #62
5 Tricks to Excel at Language and Culture - Show #60
Selling Globally at US Trade Shows - Show #59
Global Advantages of Remote Work - Show #58
Accident to Expert in Global Business - Show #57
Celebrating 1 Year of Episodes! - Show #56
From Small-Town of Coldwater, Ohio to Global Executive - Show #55
Calculated Risk Taker Expands Fast - Show #54
Global LinkedIn Ads Are More Affordable - Show #53
From Socialist to Global Entrepreneur - Show #52
It’s Clean and Safe Around the World - Show #51
Sustainable Small Farmers Sell Globally - Show #50
Global Community Building - Show #49
Even Home Based Start Up Businesses Are Global - Show#48
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