Mayumi Ishii, current Chief at Chrysmela, worked for years as a McKinsey Consultant and Analyst for Nomura Securities.
When she came across a product manufactured in Japan that solved a 5000 year old problem, she decided to start selling it in the United States.
She explains why she decided to keep the Japanese name and branding and then gives great advice for launching a consumer product across countries.
It’s a product you want to hear about!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with GUEST - https://www.linkedin.com/in/mayumiishii/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Are you a Peach or Coconut? - Show #7
Crossing Borders and Connecting with People Successfully - Show #6
How to Adapt and Thrive in Any Culture - Show #5
English is NOT the Global Language - Show #4
Burnout is a Global Epidemic - Show #3
Machine Translation - Will it or Won’t it? - Show #2
Welcome to the Global Marketing Show -Show #1 INTRO
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