Whether you’re an enterprise or small business, the need to align your sales and marketing systems and processes must be a top priority as it was for Dana Nemec, Global Demand Generation Campaign Manager at GE Oil and Gas Digital Solutions. Dana shares her approach for planning and executing campaigns through a centralized demand center, while discussing the need to clean-up messy CRM data and duplicates to keep her Marketo and Salesforce CRM instance in sync. She also covers “the why” and ROI for having a lead development team sit within the marketing department and touches on GE's focus on persona development for 2017.
#37 Why Did Terminus Buy BrightFunnel?
#36 An Interview with Andrew Gaffney, Publisher, Demand Gen Report
#35 Reinventing the Use of Webinars for Demand Generation
#34 An interview with Mark Godley, President of LeadGenius
#33 Interview with Jeff Rummer, Director of Global Marketing Operations, Medtronic
#32 The Rise of the ABM Manager
#31 Marketing Automation for Dummies with Mathew Sweezey
#30 Interview with Scott Brinker, Chief MarTech & HubSpot VP
#29 Analytics: How to Keep Score of Your Marketing Success
#28 How to Implement Lead Nurturing Programs
#27 An Interview with Leadspace CEO Doug Bewsher
#26 How to Implement a Lead Scoring System
#25 How To Implement a Demand Funnel
#24 The 5 Principles of Successful Lead Management
#23 Why is there a New Demand Waterfall?
#22 Mo Money, Mo Problems
#21 The Future of CRM
#20 It’s Showtime Folks
#19 I Have a Super Power
#18 A Pow Wow With Chief MarTech
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