Traditionally in the U.S., the day after Thanksgiving is Black Friday, which moves holiday shopping into high gear. While doorbusters have dwindled, brands and retailers work to lure shoppers with deals and experiences that set the tone for holiday sales. Circana’s Joe Derochowski, vice president and industry advisor, home and home improvement, and Ben Arnold, executive director, industry analyst, consumer technology, weigh in on Black Friday week results and discuss how their industries can claw back holiday sales.
Highlights:
Dairy Discovery
Innovation Brightens the Outlook for Frozen Foods
In-store Bakery Is Back
Fresh Pulse: Meal Making and Mood Lifting
Forecasting with Confidence
A Thanksgiving Outlook
The Shifting Protein Landscape
The Sustainability Growth Opportunity
The Customer is Key in Multicultural Marketing
Private Brands in an Inflationary Period
Beverage Alcohol Trends and Outlook
The Silver Lining of CPG Inflation
C-Suite Conversations: Operating in a Purpose-driven Culture
Fresh Perspectives with Jonna and Sally: Leverage Fresh to Fight the Split Trip
Fresh Perspectives with Jonna and Sally: Inspire Consumers with Their Definition of Value
Fresh Produce in an Era of Inflation
Mine the Private Label and National Brand Gap
Retailers Are Dialing Up Innovation and Curation
C-Suite Conversations: Nurturing Happy and Healthy Homes
Achieving and Winning with Accurate Portrayals of Women and Girls in Media
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