Traditionally in the U.S., the day after Thanksgiving is Black Friday, which moves holiday shopping into high gear. While doorbusters have dwindled, brands and retailers work to lure shoppers with deals and experiences that set the tone for holiday sales. Circana’s Joe Derochowski, vice president and industry advisor, home and home improvement, and Ben Arnold, executive director, industry analyst, consumer technology, weigh in on Black Friday week results and discuss how their industries can claw back holiday sales.
Highlights:
The Time is NOW for Fresh
Retaining Confident Cooks
CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass
C-Suite Conversations: Keeping Spirits Bright
C-Suite Conversations: Strategies for Succeeding in the Age of Permissible Marketing
C-Suite Conversations: Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”
Grocery Channel Merchandising Through the Pandemic
Nutrition in the New Normal
Beyond Billboards: Connecting with Consumers Out of Home
The Love of Pets is Good Business
C-Suite Conversations: Kroger’s Blueprint for Caring
Foot Traffic on the Road to Recovery
Recipes: A Peek into the Pandemic
The Big Game – Private Brands vs. National Brands at CPG Retail
C-Suite Conversations: Albertsons’ COVID-19 Approach Feels Local
The Rapid Rise of E-commerce
The Role Women and Girls Play in Marketing and Advertising
C-Suite Conversations: PepsiCo’s Operational Excellence During COVID-19
The Future of Brands
The Natural Shopper in a Down Economy
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