Traditionally in the U.S., the day after Thanksgiving is Black Friday, which moves holiday shopping into high gear. While doorbusters have dwindled, brands and retailers work to lure shoppers with deals and experiences that set the tone for holiday sales. Circana’s Joe Derochowski, vice president and industry advisor, home and home improvement, and Ben Arnold, executive director, industry analyst, consumer technology, weigh in on Black Friday week results and discuss how their industries can claw back holiday sales.
Highlights:
As the Advertising World Turns – Your Audience is More Important Than Ever
Convenience Store Trends and Truths Shaping CPG
Fresh Perspectives: From Silos to Solutions – How Grocery Retail Can Catch Up With Today’s Consumers
Important update on the 2020 IRI Growth Summit in the U.S.
Maximizing Ad Spend with Multi-Touch Attribution
The Business Case for Cannabis
Healthy Trends from the Dairy Case
Evolution of and Opportunities for Cannabis in the CPG Marketplace
Leveraging Deli to Grow Total Store Sales
The Role of E-Commerce in Impulse Snacking
Tap Into High-Potential Fresh Shoppers
The Seven Deadly Sins of New Product Innovation
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