The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.
Google ads are expensive. So if you're going to make the investment, be sure you're ready to engage and impress visitors and capture leads which result from the campaign.
If you're driving visitors to your homepage, you're wasting your money, you've already attracted the attention of the customer who had a very specific need. They selected you because your ad promised to answer the question or fulfill their request. And so you need to build custom landing pages for every single ad.
What makes a good landing page? There are three things. First deliver what you promise, this is not a time to bait and switch. If the ad promised a free coupon, make sure that's the first thing visitors see. The second thing is focused content, your ad promised one thing so keep the rest of the content on the page tightly focused on that topic. This is not your chance to tell customers everything you do, but to impress the visitor with your expertise in that one thing. And finally, have a clear call to action, have something for the visitor to do.
You paid for them to come to your website, make their visit worth your investment.
#889 Do you Know What a Customer is Really Worth?
#888 The Future of Content Marketing
#887 Improve Your Closing Rate
#886 I am my Brand
#885 Simple Tricks to Improve Your Public Speaking
#884 Google Can’t Read
#883 Maybe You Should Buy a Business
#882 Improve Your Listening Skills
#881 Hop Into the Mailbox
#880 Stop Spiraling Toward Burnout
#879 Make Chat GPT Work For You
#878 Go Where Your Customers Are
#877 Be a Great Podcast Guest
#876 The Marketing Path
#875 Common Startup Mistakes
#874It is ok to change direction
#873 Become a Better Public Speaker
#872 The Reason for Being
#871 The Complete Offer
#870 Things go Wrong
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