The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.
Google ads are expensive. So if you're going to make the investment, be sure you're ready to engage and impress visitors and capture leads which result from the campaign.
If you're driving visitors to your homepage, you're wasting your money, you've already attracted the attention of the customer who had a very specific need. They selected you because your ad promised to answer the question or fulfill their request. And so you need to build custom landing pages for every single ad.
What makes a good landing page? There are three things. First deliver what you promise, this is not a time to bait and switch. If the ad promised a free coupon, make sure that's the first thing visitors see. The second thing is focused content, your ad promised one thing so keep the rest of the content on the page tightly focused on that topic. This is not your chance to tell customers everything you do, but to impress the visitor with your expertise in that one thing. And finally, have a clear call to action, have something for the visitor to do.
You paid for them to come to your website, make their visit worth your investment.
#869 Stop and Read This
#868 To Reply or Not to Reply
#867 Home Court Advantage
#866 On the Road to Mastering Your Marketing Message
#865 Affordable Research Tactics
#864 Podcast Tips, Tools and Tricks
#863 Measurement vs Attribution
#862 Stand, Stagger, Fall
#861 Go Negative to Get Attention
#860 The Perfect Podcast Pitch
#859 Better Content in Three Easy Steps
#858 Ego Drives Social Media
#857 A Great Bio Makes People Want to Get to Know You.
#856 Take your business to the next level
#855 To Meme or Not to Meme
#854 How Introverts Network
#853 - Lessons from a Networking Junkie
#852 Google Doesn’t Buy From You
#851 The Testimonial Interview
#850 Next Level Entrepreneur
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips