I had a great time chatting with Jason Falls, a seasoned digital marketing thought leader, author, and speaker. The topic of our conversation was influence marketing, a topic often misunderstood by brands.
While many people discuss the role influencers play in shaping buying decisions Jason brought a fresh perspective to the conversation, emphasizing the broader concept of influence marketing instead of fixating on individual influencers.
He stressed the need for a holistic approach, urging businesses to understand their target audience thoroughly and explore both online and offline influencers. We discussed practical examples, like engaging with local community figures or PTA presidents, showcasing the versatility of influence marketing beyond social media.
Jason offered valuable insights on working backward in the marketing chain, understanding customer needs, and seeking assistance from influencers or consulting services for effective implementation. Overall, the conversation provided a nuanced understanding of influence marketing, blending timeless marketing wisdom with contemporary strategies.
#842 Don’t Scale Too Fast
#841 Do Not Trust Your Gut
#840 Plans are Living Breathing Documents
#839 Write Copy that Converts
#838 Marketing Success is Not a Fairy Tale
#837 Simplified SEO
#836 More than One Reason to Buy
#835 The Business Plan Review
#834 Use Email to Build Trust With Your Audience
#833 - Smart Pricing Starts in The Mind of Your Customer
#832 Sales is a People Business.
#831 Escaping the Hustle with Matthew Turner
#830 Reward Yourself
#829 The Marketing Flywheel with Josh Ramsey
#828 - What’s In Your Sales Plan
#827 Smart PPC for Small Businesses
#826 Contingency Planning
#825 Emotion Driven Marketing
#824 From Our Archive - The Elevator Pitch
#823 Capacity
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström