This week on The Smarketing Show: How to craft your content with self shot videos. If you aren't creating video, you're likely falling behind. But don't fret. For most videos, the simpler and rawer it is, the more authentic the content seems … and that's what really matters to your audience. Better yet, video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone. Viewers will stay on your website for almost 2 minutes longer when you have a video. The technical aspects of a video are important like lighting, audio and your video background. But what you say and how you deliver the message is even more important. This video offers tips on how to polish your content and your on-camera delivery.
Episode 31 - How to Handle Negative Social Media Comments
Episode 30 - Lead Generation FAQs
Episode 29 - What, Why and How of Sponsorship Advertising
Episode 28 - 10 Must-Have Marketing Videos
Episode 27 - Social Media Advertising
Episode 26 - What is Online Paid Advertising
Episode 25 - How to Run the Ultimate Virtual Sales Meeting
Episode 24 - How to Promote Community Involvement
Episode 23 - Marketing Best Practices from the Auto Industry
Episode 22 - How & Why Promotional Products Should Be a Part of Your Marketing Mix
Episode 21 - Authenticity Marketing and The Gaming Industry
Episode 20 - Stuck in Status Quo
Episode 19 - Resiliency During Adversity
Episode 18 - NOW Is Recruiting Time!
Episode 17 - The Perfect Social Post
Episode 16 - Marketing Mistakes with Susan Regier
Episode 15 - Virtual Business Strategies
Episode 14 - Managing Virtual Meetings
Episode 13 - Engaging Employees on Social Media
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