Guy Horner is CEO at brand experience specialist TBA Group, which operates three divisions: Sports, Brands, Entertainment, and provides for a stellar set of clients including Red Bull Racing, Diageo, Dr Martens, Carlsberg, World Rugby, The FA, F1 and Formula 1.
In this episode, Guy Horner discusses the changing landscape for brand experiences, virtual launches, unpacking the power of the pivot, platforms and tech, extending the footprint for exhibitions, storytelling in 2021 and TBA’s recent acquisition of marketing agency Top Banana.
Using technology to improve simple issues at outdoor events
Are events sending the right message when it comes to sustainability?
Introducing Lionel, the robotic floor marker
INVNT CEO Scott Cullather reflects on a decade of growth
The Future of Event Technology from Cvent's perspective
Data to help you to calculate return on marketing investment
Nick Gold from Speakers Corner on how to book the right speaker
Evvnt’s Richard Green
Special: Events for Namuwongo
Discussing swag with Printfection
Black Deer Festival
Arena Scaffolding at the Ryder Cup
Event data to create immersive experiences
Podcast: How platforms such as Spotify, Vine and YouTube have changed audience engagement forever
Podcast: Patrick Blattner from The Indoor Lab
A look at the new Asemblr event planning tool
A trans-Atlantic chat with the INBOUND team
Could a new tool revitalise the way sponsors are sourced?
Discussing London’s continued growth as a tech event destination
Podcast Special: Emily Fawell talks Event Wellbeing week 2018
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money