Guy Horner is CEO at brand experience specialist TBA Group, which operates three divisions: Sports, Brands, Entertainment, and provides for a stellar set of clients including Red Bull Racing, Diageo, Dr Martens, Carlsberg, World Rugby, The FA, F1 and Formula 1.
In this episode, Guy Horner discusses the changing landscape for brand experiences, virtual launches, unpacking the power of the pivot, platforms and tech, extending the footprint for exhibitions, storytelling in 2021 and TBA’s recent acquisition of marketing agency Top Banana.
Podcast: James Huddleston, Certain, reveals top tips for revamping marketing strategies
Digital marketing at ICC Belfast to drive revenue & exposure
Podcast: Universal Live offers insight into its creative design process
Podcast: Aaron Kaufman, president, Fifth Element Group on business in events
Podcast: Vivacity Consulting founder on getting the most from your speakers
Podcast: Conference Compass’ Jelmer van Ast discusses apps for conferences
Podcast: Holly Moore, MD, reveals tactics behind Make Events
Podcast: Dan Thurlow on Glasgow’s Scottish Event Campus
Podcast: AV malpractice with Will Curran & Brandt Krueger
Reimagining ROI for events with Neil Mortimer of Wonder & newly launched Future Live Today
Podcast: Manchester Central’s Shaun Hinds on the future of tech in the venue
Podcast: Rob Murdoch discusses his upcoming Event Tech Live talk on data effectiveness
Podcast: Hellen Beveridge discusses GDPR
Podcast: Universal Live & Capita Travel and Events
Podcast: Cvent discusses the power of podcasts for events
Podcast: Kevin Waters from Event Resources Group on how to enter the event industry
Podcast: Louise Findlay-Wilson from Energy PR
Podcast: Are industry associations doing enough?
Podcast: Joe Davy from Banzai discusses marketing for events
Podcast: Universal Live’s Neil Clappison discusses “growing trend” of interactive content
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money