Guy Horner is CEO at brand experience specialist TBA Group, which operates three divisions: Sports, Brands, Entertainment, and provides for a stellar set of clients including Red Bull Racing, Diageo, Dr Martens, Carlsberg, World Rugby, The FA, F1 and Formula 1.
In this episode, Guy Horner discusses the changing landscape for brand experiences, virtual launches, unpacking the power of the pivot, platforms and tech, extending the footprint for exhibitions, storytelling in 2021 and TBA’s recent acquisition of marketing agency Top Banana.
Totem Hybrid – poles apart
Wroe power at JL Lighting
Unbridled agency on the fast track
Introducing EMMC - made to measure
Powering up next generation events with Brandfuel
Behind the TRO white paper treasure TROve
Turning the tide with Undercurrent
Ally Wolf on Clapham Grand designs
Looking at the spoils of Play.Fund.Win
Looking forward with We Are The Fair
TLC boss faces the future
Virtual tips from Top Banana
The return of James Dickson
Ahead of the curve with GDS Group
Shindig platform spurs spontaneity at online events
Spelfie app makes space for branding
Conference Compass' community spirit
Live Group resets events
Putting new model exhibitions to the test
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