Jenny Costa is the Founder and CEO of Rubies in the Rubble, the UK’s leading anti-food-waste brand. Rubies in the Rubble make great-tasting condiments using ingredients that would otherwise go to waste. Jenny made her first batch of relishes from surplus vegetables and fruits in 2011 in her small kitchen. Now, she works with farmers and producers across the country to put surplus fruits and vegetables to good use.
Jenny received an MA in Mathematics and Economics from the University of Edinburgh. She worked in Institutional Sales at Odey Asset Management for a year and a half before starting Rubies in the Rubble. Since then, she’s won numerous awards including Investec Food and Drink Award Entrepreneur (2014), Marie Claire’s Women at the Top Award (2014), and Good Housekeeping’s Food Hero Award (2013).
In this episode…Nearly one-third of all food produced globally goes to waste. That staggering statistic begs the question: is there a better way to utilize the food on our planet?
How about delicious fruit and vegetable chutneys? Rubies in the Rubble gathers produce that’s rejected from traditional markets for a funny shape, under or over-ripeness, or other minor defects. Instead of throwing them in the bin, they’re blended into tasty spreads like Apple & Cranberry Chutney, Pear & Fig Relish, and Banana Ketchup. Due to their efforts, Rubies in the Rubble have saved 351,600 kilograms of fruits and vegetables.
In this episode of the Gooder Podcast, Diana Fryc is joined by Jenny Costa, Founder and CEO of Rubies in the Rubble, to discuss her creative solution for eliminating food waste. Jenny shares how growing up on a farm taught her life-long lessons about sustainability, the journey to scale her dream from startup to major operation, and how both people and the planet benefit from eliminating food waste.
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