"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
This is a quote you probably heard many times, right?
I talked about how to figure that out with Ravi Shankar, Global Head of Digital Marketing and Analytics at AirAsia who is one of the brightest minds in airline digital space.
We talked about AirAsia digital marketing, how they measure it, how they organize their team, what they insource, how they use data, how they chose which digital channels they will be on….
Ravi also talked about the transformation journey AirAsia is on – from selling flights only to becoming an OTA, a tech company and how this will change the way his digital marketing team will work in the future.
You can find the link to the full article with a lot of additional resources here:
https://www.diggintravel.com/airline-digital-marketing-air-asia-case/?utm_source=podcast&utm_medium=show_notes
Diggintravel Academy Group chat [Reflection on 2020 and trends for 2021]
Finnair Digital Transformation [How Airlines Adapt to COVID-19]
Rui Pereria, Director of Product Design & UX Research at eDreams and former Head of UX Research at Ryanair
Airline Recovery and The Future Digital Skills
Why UX Research Matters Even More in the Post-COVID-19 World
A 5-Step Action Plan for A Data-driven Airline [Ido Biger, CDO & CIO at EL AL Israel Airlines]
5 Key Principles of Modern Airline Digital Products [LATAM Case Study]
3 Successful Etihad Innovation Cases that Address COVID-19 Challenges
Talking travel trends, recovery, data and the future of distribution [Gavin Harris, Skyscanner]
5 Key Lessons For Airline Digital Future
Airline Industry Outlook - Q&A with Henry Harteveldt
Tips For Your Personalization and Experimentation Program [Ronny Kohavi, Airbnb]
3 Future Scenarios for Airline Distribution and Retailing [Nina Wittkamp, McKinsey]
Technology and Digital Trends: 2020 – 2025 Outlook [Miha Kralj, Accenture]
Innovation through experimentation [Stefan Thomke, book author and Harvard Business School professor]
Experimentation Tips From a Digital Expert at Gartner
How to be an airline digital leader on a large scale and at low cost? [Joel Goldberg, CDO Wizz Air]
Digital Strategy: From Vision to Execution [EL AL Israel Airline]
Google Expert’s Tips for Mobile UX Design and Conversion Optimization
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips