The Passle Podcast - CMO Series
Business:Marketing
For many legal and professional services becoming a trusted advisor to clients is the holy grail. But, actually, on an individual level, it is nice to get recognition for your subject matter expertise and be the trusted advisor in your field.
We caught up with Rippan Vig, Director of Client & Strategic Development at Watson Farley & Williams to ask her how can Marketing, Business Development and Communications teams make a shift, and position themselves as trusted advisors within their firms.
Rippan shares some fantastic insight into how demonstrating your expertise and value can build peoples trust in you, and how data & feedback can play a key part in this process.
In the conversation Rippan also talks about 'practising what you preach' and the same processes that you would use build relationships externally with clients can also be used with your internal clients i.e the lawyers.
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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