The Passle Podcast - CMO Series
Business:Marketing
For many legal and professional services becoming a trusted advisor to clients is the holy grail. But, actually, on an individual level, it is nice to get recognition for your subject matter expertise and be the trusted advisor in your field.
We caught up with Rippan Vig, Director of Client & Strategic Development at Watson Farley & Williams to ask her how can Marketing, Business Development and Communications teams make a shift, and position themselves as trusted advisors within their firms.
Rippan shares some fantastic insight into how demonstrating your expertise and value can build peoples trust in you, and how data & feedback can play a key part in this process.
In the conversation Rippan also talks about 'practising what you preach' and the same processes that you would use build relationships externally with clients can also be used with your internal clients i.e the lawyers.
Episode 82 - Judith McKay of McCarthy Tétrault on content and its importance in effective professional services marketing
CMO Series REPRESENTS - Embracing Equity: The Role of Mentorship in Professional Services Marketing
CMO Series Special: Robyn Addis of LISI on what’s in store at the #FollowFriday Conference
Episode 81 - Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs
Episode 80 - Anna Hedgepeth of Cranfill Sumner on her personal story about leading change management within a legal BD and marketing team
Episode 79 - Laura Toledo of Nilan Johnson Lewis on Embedding Diversity, Equity and Inclusion in law firm culture
Episode 78 - Powers Tanis of McAngus Goudelock & Courie on culture, communication and the role of marketing
Episode 77 - Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm
Episode 76 - Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm
Episode 75 - Matthew Goffe of Eckert Seamans on the opportunities for legal business development professionals
CMO Series Special: Your Guide to taking on 2023
Episode 74 - Suzanne Donnels of Davies on aligning technology with your firm’s goals for success
Episode 73 - Michael Hertz of White & Case on leading innovation in law firms
Episode 72 - Konstantin Shishkin of Goodwin Procter on growing an innovative legal marketing department
Episode 71 - Tammy Mangan of Cohen Milstein Sellers & Toll on identifying and taking advantage of opportunities as a legal marketer
Thanksgiving Special
Episode 70 - Jeanne Hammerstrom of Benesch on Longevity, Growth, Execution & Retention as a legal CMO
Episode 69 - Deirdre Christin of Covington and Burling on building a more impactful career as a legal marketer
Episode 68 - Todd Arritola of Winstead on the role of Marketing & BD in driving change in the modern-day firm
Episode 67 - Koree Khongphand-Buckman and Daljit Doogal on building an effective relationship between the CEO & CMO in a law firm
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