The Passle Podcast - CMO Series
Business:Marketing
For many legal and professional services becoming a trusted advisor to clients is the holy grail. But, actually, on an individual level, it is nice to get recognition for your subject matter expertise and be the trusted advisor in your field.
We caught up with Rippan Vig, Director of Client & Strategic Development at Watson Farley & Williams to ask her how can Marketing, Business Development and Communications teams make a shift, and position themselves as trusted advisors within their firms.
Rippan shares some fantastic insight into how demonstrating your expertise and value can build peoples trust in you, and how data & feedback can play a key part in this process.
In the conversation Rippan also talks about 'practising what you preach' and the same processes that you would use build relationships externally with clients can also be used with your internal clients i.e the lawyers.
Episode 115 - Client Listening 101 with JeanMarie Campbell of Baker McKenzie
Episode 114 - Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry
Episode 113 - Will Brewster of Clyde & Co on The Journey Of A Law Firm Merger Through a Communications Lens
Episode 112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing
Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23
Episode 110 - Delivering successful research projects: What legal marketers need to know
Episode 109 - Alison Janzen of Torkin Manes on Building an Integrated Approach to Content Marketing
Episode 108 - Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset
Episode 107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change
Episode 106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development
Episode 105 - Megan Senese of Stage on taking a client-first approach to legal business development
Episode 104 - Andrea Burke of WilmerHale on Charting your Career Progression in Legal Marketing
Episode 103 - Áine Bryn of Marsh McLennan on Demonstrating the Strategic Credibility of the Marketing Function
Episode 102 - Michelle Murray on Key Client Programs: What Your Firm Needs to Know
Episode 101 - Drinking from the firehose: Sarah Kempsey of Montgomery McCracken on the first 12 months as a new CMO
Episode 100 - Celebrating 100 episodes and exploring the future of professional services marketing
Episode 99 - Behind the scenes of a legal rebrand with Erica Roman of Cole Schotz
CMO Series REPRESENTS - Born This Way: Roy Sexton of Clark Hill on Inclusion, Community and the Role of Leadership
Episode 98 - Suzie Williams of McMillan on The Client Experience & Differentiating the Firm’s Brand
Episode 97 - Jennifer O’Donnell of Segal McCambridge on Walking in the Shoes of a New Legal CMO
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