This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
It Takes a Brand to Deliver a Branded Customer Experience – What are they saying about you?
Customer Experience Wisdom from a 96-year-old Business Legend
5 Million Reasons to Deliver Effective Visual Storytelling Across the Branded Customer Experience
Old Things That Endure: Testing and Learning for Customer Experience Excellence
How to drive your brand voice through your customer experience
A Blast from the Past: The 3 Ps of Customer Experience Excellence
How Did You Do That? | Making Magic for Customers in 2019
Quickly Before the Year Ends – Deliver Convenience
When Customers Aren’t Jolly
7.8 Billion on Cyber Monday of Cyber Week – Is Brick and Mortar Retail Dead?
Two Magic Words - Human Experience Requires Gratitude
Catching People Doing What’s Right Along the Customer Experience Journey
Delivering your Brand in Moments and Memories - The Laws of Brand Storytelling
The Secret Sauce to Customer Experience is a Blend of Four Ingredients
Customer Experience Research and Life Long Learning
Up, Up, and Away - Getting Lift with Wearables and IoT
Taking Flight With Big Data – How’s Your Trip?
Transforming Customer Experience with Partners: The Art of Not Going It Alone
Iterative and Future Backward - How are you Crafting Improved and Transformative Customer Experiences?
Validate, Educate, and Activate - Three Keys to Effective Customer Journey Mapping
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