Marketing Technology Podcast by Marketing Guys
Business:Marketing
Warning: this podcast is not for you!
In this episode, hosts Elias and Mark (both from Marketing Guys) have an interview with Justin Foster and Emily Soccorsy from Root + River. They co-founded Root+River and share useful insights on branding in this podcast.
Emily and Justin share their beliefs in intrinsic branding. In the old world, marketing was about the false use of emotions. Nowadays brands like Patagonia and Harley Davidson connect to an emotion that's already there: the emotion of belonging. How this can be achieved is shared by Emily and Justin.
As Seth Godin already indicated: "People buy from you for 2 reasons. They know you and secondly, they trust you. This process is also about making choices in finding the right customer. Root+River actually has a warning label on their website: We are not for everyone. But we might be for you.
The practical use of marketing technology in the branding process is discussed. Main take away: Create a human-centric view of process and systems!
Contact details:
Website: https://rootandriver.com/
LinkedIn Emily Soccorsy: https://www.linkedin.com/in/emilysoccorsy/
LinkedIn Justin Foster: https://www.linkedin.com/in/fosterjustin/
If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
The Art of Pricing in Marketing - Interview with Dan Balcauski
Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani
Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero
The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai
How to do Personas right - Jim Kraus, President of the Buyer Persona Institute
Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker)
Using video in your marketing is not as hard as you might think - Elias interviews Humberto Farias, CEO of Fanhero
How to prevent overspending on ads during peak seasons - Elias interviews Maor Sadra, CEO at Incrmntal
Market Research for Strategic Digital Advantage - Elias interviews Ellie Ahmadi, COM at Sago
Lost in translation? Everything on the latest trends in translation technology - Elias interviews Evan Kramer (CEO at Motionpoint)
How AI is Revolutionizing Marketing - Elias interviews Nick Liebman, Head of content marketing at Anyword
CDP-like results without waiting 6-12 months and spending 7 figures - Elias interviews Sylvain Giuliani, head of growth at Census
Digital marketing tips for Saas marketers from a pro - Elias interview Paris Childress
Why generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda
How a CDP helps you to find your best customers and target those - Elias interviews Zack Wenthe, CDP Evangelist at Treasure Data
Sales effectiveness through the roof using smart insights - Elias interviews Jamie Shanks, CEO at Pipeline Signals
How sales enablement will help you to reduce costs and be more productive- Elias interviews Andy Champion, GM of Highspot EMEA and ANZ
The money flows out, until your customer says ’yes’! - Elias interview Jed Mole, CMO of Acxiom
The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads
Lead generation: Outbound or inbound? It’s all the same! - Elias interviews Ron Story Jr
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