The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.
Before you can create an irresistible offer, you have to have a clear picture of your ideal client. Without that target your marketing and your offer are unfocused. Once you figure out who you're serving and what they want, you can begin creating offers just for them.
The offer might be a brief coaching session or audit, a quiz or workbook. The goal is to create something which demonstrates your expertise, provides real value and leaves the prospective customer wanting more!
About Diane
Diane Agudelo is a Master Transformational Coach & marketing strategist for female entrepreneurs in the coaching space. Her years of experience in corporate sales have allowed her to hone her skills and teach others how to be successful on their own. Her specialty is helping clients align their values with their business life, resulting in balance and real-life success
#849 Sometimes You Need to Shout A Little
#848 Write a Book
#847 Email Works, Let It Work For You
#846 A Little Help From Your Friends
#845 Manage Your Inbox
#844 What Marketing Can’t Do
#843 It is All About Attitude
#842 Don’t Scale Too Fast
#841 Do Not Trust Your Gut
#840 Plans are Living Breathing Documents
#839 Write Copy that Converts
#838 Marketing Success is Not a Fairy Tale
#837 Simplified SEO
#836 More than One Reason to Buy
#835 The Business Plan Review
#834 Use Email to Build Trust With Your Audience
#833 - Smart Pricing Starts in The Mind of Your Customer
#832 Sales is a People Business.
#831 Escaping the Hustle with Matthew Turner
#830 Reward Yourself
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