The Passle Podcast - CMO Series
Business:Marketing
The path in legal marketing and business development is diverse, and shaped by the size, culture, and ambitions of the firm.
Today on the CMO Series Podcast, Charles Cousins has the privilege of talking to an experienced professional who is bringing a wealth of marketing and BD expertise from various professional service backgrounds to a regional firm. We welcome John Eix, the Director of Marketing and Business Development at Crowe & Dunlevy, to the series to share his journey and insights on making an instant impact in a regional law firm.
John and Charles explore:
CMO Series REPRESENTS - Embracing Equity: The Role of Mentorship in Professional Services Marketing
CMO Series Special: Robyn Addis of LISI on what’s in store at the #FollowFriday Conference
Episode 81 - Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs
Episode 80 - Anna Hedgepeth of Cranfill Sumner on her personal story about leading change management within a legal BD and marketing team
Episode 79 - Laura Toledo of Nilan Johnson Lewis on Embedding Diversity, Equity and Inclusion in law firm culture
Episode 78 - Powers Tanis of McAngus Goudelock & Courie on culture, communication and the role of marketing
Episode 77 - Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm
Episode 76 - Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm
Episode 75 - Matthew Goffe of Eckert Seamans on the opportunities for legal business development professionals
CMO Series Special: Your Guide to taking on 2023
Episode 74 - Suzanne Donnels of Davies on aligning technology with your firm’s goals for success
Episode 73 - Michael Hertz of White & Case on leading innovation in law firms
Episode 72 - Konstantin Shishkin of Goodwin Procter on growing an innovative legal marketing department
Episode 71 - Tammy Mangan of Cohen Milstein Sellers & Toll on identifying and taking advantage of opportunities as a legal marketer
Thanksgiving Special
Episode 70 - Jeanne Hammerstrom of Benesch on Longevity, Growth, Execution & Retention as a legal CMO
Episode 69 - Deirdre Christin of Covington and Burling on building a more impactful career as a legal marketer
Episode 68 - Todd Arritola of Winstead on the role of Marketing & BD in driving change in the modern-day firm
Episode 67 - Koree Khongphand-Buckman and Daljit Doogal on building an effective relationship between the CEO & CMO in a law firm
Episode 66 - Tom Elgar on the four pillars of effective content marketing in professional services
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