In this episode, we had the pleasure to interview Frank Rose, digital anthropologist and author of the book "The Sea We Swim In: How Stories Work in a Data-Driven World". Throughout the episode, Frank shares his expert knowledge on this topic and explains how it is essential to consider the power of stories, especially for marketers out there. Based on the framework in Frank's book, he also shares nine elements of a story and how marketers can approach the storytelling framework and put it to use in day-to-day business. Listen to the episode to learn more and get some inspiration to aid your B2B Tech marketing!
If you want to know more or get in touch with Frank, you'll find more information in the links below:
https://www.frankrose.com/
https://www.linkedin.com/in/frankrose/
Disrupting the FinTech Industry - Bish Smeir
Why New Customer Acquisition Is Harder than It’s Ever Been - Claire Suellentrop
Renegade Marketing: Building Unbeatable B2B Brands - Drew Neisser
The Content Sweet Spot - Mark Williams
Changing B2B purchasing habits - Laura Erdem
Bringing Creativity to the Sales Process: An Exploration of Prospecting Techniques - Mafalda Johannsen
A Deep Dive into B2B Leadership Best Practices for Change - Gina Balarin
Leveraging LinkedIn for Optimal B2B Growth in 2023 - Michelle J. Raymond
Boosting Demand Generation Success - Adam Holmgren
The Journey to Silo-Free Content Strategy - Ashley Faus
B2B Buying Journey: How 6 Figure buyers would buy in 2023 and beyond - Omprakash Karuppanan
Actionable Tips for Customer-Driven B2B Innovation and Growth - Étienne Garbugli
Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe
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How to Grow Fast as a B2B Company with Digital Marketing - Neil Patel
The New Model of Selling: Selling to an Unsellable Generation - Jeremy Miner
Using Programmatic Prospecting to Drive More Meetings – Brent Keltner
The Road to Profitability in a Sustainable Way – Jeremy Spijker
The Importance of Creativity in B2B Marketing – Jason Miller
Random Acts of Marketing – John Ryan
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